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Groovy Winter

Project type

Campaign, Store Wrap, Branding

Date

Jan 2025

Location

Riyadh

GROOVY
WINTER

Taste the Winter,
Feel the Flavor

For the launch of Groovy Cafe’s winter specials—hot chocolate and waffles—the store transformed into a playful, ingredient-inspired experience. Bubbly white circles represented milk froth and marshmallows, while brown cubes reflected the texture of waffles and the richness of hot chocolate. Together, these elements brought the space to life, inviting visitors into a warm, one-of-a-kind winter atmosphere.

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