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Groovy Winter
Project type
Campaign, Store Wrap, Branding
Date
Jan 2025
Location
Riyadh
GROOVY
WINTER
Taste the Winter,
Feel the Flavor
For the launch of Groovy Cafe’s winter specials—hot chocolate and waffles—the store transformed into a playful, ingredient-inspired experience. Bubbly white circles represented milk froth and marshmallows, while brown cubes reflected the texture of waffles and the richness of hot chocolate. Together, these elements brought the space to life, inviting visitors into a warm, one-of-a-kind winter atmosphere.
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