Merwas

Riyadh Season
Brand Launch

The installation debuts Merwas through a life-sized drum experience that reflects its inclusive, community-building nature via music. Visitors choose one of four sound-based entryways that reflect their services (mentorship, resources, community, education), each tied to an instrument.

These lead into a shared maze-like space where they can explore other paths, interact playfully with sounds, and connect with Merwas. The journey ends at a central photo/data zone, where visitors share which service resonated most and define “who Merwas is” to them.