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Nagwa
Project type
Pop Up Activation
Date
Jan 2025
Location
Riyadh
تمناها تلقاها
Wish Upon a Star
As winter nears, Nagwa invites visitors to “escape reality” into a whimsical Arabian-winter setting that blends desert warmth with carousel nostalgia. The campaign reimagines a dreamy winter-scape of light, warmth and childlike wonder, symbolized by the double meaning of “شبينا ضو نقوة” (lights / campfire glow). This layered experience unfolds through three main attractions — a coffee cart, kashta-style seating, and an interactive activity — offering guests bursts of light, imagination and joy.
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